Always exploring, always glamorous, always on an adventure.
The theme of H&M Studio SS16 is journeys; as a way of life, from finding yourself in the city to travelling into the unknown. The warm weather range finds H&M focusing on refined sportiness for the urban explorer. Casual silhouettes have been tailored to allow the wearer to dress the pieces up or down to their liking, all equating to a more versatile campaign.Collection is available in selected stores.
Photos: Irene Morrison Balomenou